Social Media Campaign for HealthTech App
The challenge
VitalSync wanted to launch their health tracking app in Malaysia and Singapore, but had zero social media presence, zero community, and zero clue how to make fitness look cool online.
The solution
Yokan Digital built a 3-month content calendar, managed their Instagram and TikTok presence, and partnered with micro-influencers to create authentic user-generated content. We also ran boosted posts targeting health-conscious users in Kuala Lumpur.
The Results
- +8,500 new followers in 90 days
- 35K app downloads during campaign window
- Viral TikTok campaign with 480K organic views
Working with Yokan was like strapping a jetpack to our brand. They gave us visibility, personality, and momentum.
– Ken Lau, Co-Founder, VitalSync